This file directory folder contains materials directly related to Freedom to Marry's "Roadmap to Victory" strategy, which aimed to gain support for the right to marry from as many states as possible so that the federal government was compelled to act. It contains materials aimed at specific cities with significant influence on an entire state's political opinion, such as Santa Fe, New Mexico, Portland, Oregon, and Fort Lauderdale, Florida. This folder also contains targeted media strategies, aimed at specific groups, including veterans, the press, religious groups, Republicans , mental health professionals, and academics. Additionally, materials aimed at "fence sitters" appealed to those who neither publicly supported nor opposed marriage equality. Freedom to Marry realized that these undecided groups held great supporter potential and designed campaign and marketing approaches to appeal to them directly.