Nash Kelvinator advertisement; "I looked into my brother's face."

10" x 14"

Nash Kelvinator advertisement using the imagined war-time experiences of a combat nurse as a "why we fight" message to urge continued home front support for the war effort. The drawing depicts a nurse in combat gear in front of an ambulance and transport plane.

Pg. 1

Fred Ludekens (1900–1982) was an American artist and illustrator. He was born in Hueneme, California on May 13, 1900, and grew up in California. He  moved to San Francisco at the age of 20. Although he had no formal training in art, he found work as a billboard painter. He joined the advertising agency of Lord & Thomas in 1931, and transferred to the company's New York City office in 1939. He returned to San Francisco in 1945, and remained there until his death. Ludekens worked in a variety of media, often depicting rural scenes such as fruit ranches, coastal scenes, and the Indians of the Southwest. He produced story, article and cover illustrations for magazines such as The Saturday Evening Post, The American Magazine, Good Housekeeping, The Country Gentleman, Fortune and True. During the 1950s he produced a series of paintings to be usedin advertisements for the Weyerhaeuser Timber Company. These paintings were of wildlife scenes as well as some depicting famous foresters such as Aldo Leopold and William B. Greeley. He also illustrated many books over the course of his life, and was a member of the founding faculty for the Famous Artists School.
https://en.wikipedia.org/wiki/Fred_Ludekens


For more examples of Ledeken's work, see:

http://todaysinspiration.blogspot.com/2009/06/fred-ludekens-close-up.html

1943-10-11

Life (Chicago, Ill.)