Philco Corporation advertisement; "Tanks, Guns, Men."
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Rose, Carl, 1902?-1971 and Carl Rose (1903 – 1971) was an American cartoonist whose work appeared in The New Yorker, Popular Science,The Saturday Evening Postand elsewhere. He received theNational Cartoonist's Society Advertising and Illustration Award for 1958.
Rose created one of the most famous New Yorker cartoons, published December 8, 1928, with a caption by E. B. White. In the cartoon, a mother at dinner says to her young daughter, "It's broccoli, dear." Her daughter answers, "I say it's spinach, and I say the hell with it." (The phrase "I say it's spinachentered the vernacular; in 1932, Irving Berlin's popular Broadway revue Face The Music included the song "I say it's spinach (and the hell with it!)") Elizabeth Hawes adopted it for her critique of the clothing design industry: Fashion is Spinach (1938).
Rose illustrated Bennet Cerf's best-selling bookTry and Stop Meand its sequel Shake Well Before Using. Rose also illustrated Have Tux ,Will Travel, the supposed autobiography of actor Bob Hope (actually ghost-written by journalist Pete Martin).https://en.wikipedia.org/wiki/Carl_Rose_(cartoonist). “Philco Corporation advertisement; "Tanks, Guns, Men.".” World War II Advertisements - 1942. WCSU Archives, 7 Mar. 2024. Accessed on the Web: 31 Aug. 2024.