Compiled by Joseph Sinel in 1924, this volume presents plates of a "comprehensive range of contemporary design examples from the many thousands of availabe marks. Its purpose is to show marks that have ornamental significance as well as characteristic trade value with the hope that it will prove a worthy influence in the creation of new marks and the adaption of old ones." - from the Introduction.
The author, Joseph Sinel (1889-1975), was a pioneering industrial designer. Sinel claimed to have designed everything from "ads to andirons and automobiles, from beer bottles to book covers, from hammers to hearing aids, from labels and letterheads to packages and pickle jars, from textiles and telephone books to toasters, typewriters and trucks." Although he is perhaps best remembered for his designs of industrial scales, typewriters, and calculators, he also designed trademarks for businesses such as the Art Institute of Chicago, created book jackets for Doubleday, Knopf, and Random House, and for many years designed publications for Mills College. He taught design in a number of schools in the United States, and in 1955 became one of the fourteen founders of the American Society of Industrial Designers (which later merged with other organizations to form the Industrial Designers Society of America).
http://en.wikipedia.org/wiki/Joseph_Claude_Sinel
Joseph Sinel presented a collection of more than 1,000 of his works to the California College of Arts and Crafts in 1967. They are presently maintained in the Simpson Library (SF) and include "three dimensional models of Mr. Sinel's packaging innovations; his designs for industrial products and photographs of the products, among them the S&W coffee can, the first contemporary typewriter (a Remington), the Marchant Calculator... selected examples of his advertising designs, lettering, book designs, and trademarks" as well as sketch books, press, personal sketches, watercolors, and articles.
http://libraries.cca.edu/sinel
Limited ed., 2050 copies
