American advertisers reflected the government’s view of the war as an issue of good vs. evil and as such, often depicted Axis enemy as grotesque, uncivilized and frequently sub-human.  While not the dominant theme of World War II print ads, it was not unusual to use racial and cultural stereotypes in advertisements.


Chrysler pulled no punches in its advertisement for a new manufacturing process to improve searchlights which had the two-fold purpose of promoting the company’s war efforts and demonizing the enemy. The ad, “It wasn’t just dark…it was as black as Tojo’s heart!”, is striking in its caricature of a Japanese naval officer with buck teeth and thick glasses and its description of Japanese sailors as “rats scurrying around in a trap”

Hideki Tojo (1884-1948) was a general in the Imperial Japanese Army and Prime Minister of Japan from October 1941 until July 1944. Tojo issued the final order for the attack on Pearl Harbor. He was executed as a war criminal in 1948. During the war, he became the personification of the "evil" Japanese in WWII propaganda.