Nash Kelvinator advertisement; "When you come back to me..."
Pg. 39
10" x 14"
Nash Kelvinator advertisement featuring a (fictional) message for a wife to her absent husband about their life together when he returns from the war. Other than the Nash Kelvinator logo at the bottom of the drawing, the advertisement makes no mention of the company's war efforts. The advertisement notes that copies were available from the company on request for inclusion "in your next letter to someone in our fighting forces."
Fred Ludekens (1900–1982) was an American artist and illustrator. He was born in Hueneme, California on May 13, 1900, and grew up in California. He moved to San Francisco at the age of 20. Although he had no formal training in art, he found work as a billboard painter. He joined the advertising agency of Lord & Thomas in 1931, and transferred to the company's New York City office in 1939. He returned to San Francisco in 1945, and remained there until his death. Ludekens worked in a variety of media, often depicting rural scenes such as fruit ranches, coastal scenes, and the Indians of the Southwest. He produced story, article and cover illustrations for magazines such as The Saturday Evening Post, The American Magazine, Good Housekeeping, The Country Gentleman, Fortuneand True. During the 1950s he produced a series of paintings to be used in advertisements for the Weyerhaeuser Timber Company. These paintings were of wildlife scenes as well as some depicting famous foresters such as Aldo Leopold and William B. Greeley. He also illustrated many books over the course of his life, and was a member of the founding faculty for the Famous Artists School.
https://en.wikipedia.org/wiki/Fred_Ludekens
For more examples of Ludeken's work, see:
http://todaysinspiration.blogspot.com/2009/06/fred-ludekens-close-up.html
1943-05-24
Life (Chicago, Ill.)
Philco Corporation advertisement; "He is our boy!"
One of a series of advertisements by Philco drawn by leading editorial cartoonists in support of the war effort "as an inspiration to the men and women who are helping to produce the weapons of victory." The cartoon depicts an American soldier fighting the Axis leadrs, Hitler, Mussolini and Tojo, while civilians representing the war effort on the home front cheer in the foreground.
Additional posters in this series can be found at the "John Okolowicz collection of Philco News, RCA Good News, and advertisements" at the Hagley Digital Archives.
http://digital.hagley.org/islandora/object/islandora%3A2301532?page=2
1943-05-17
Life (Chicago, Ill.)
Texaco Company advertisement; "Just eleven hours on earth...with Hitler!"
10" x 14"
Texaco Company advertisement recalling Hitler's bombing raids on London in which 42,000 people including an eleven hour old infant, were killed.. The picture depicts a nurse holding an infant, cowering before an explosion.
1943-05-10
Life (Chicago, Ill.)
Florida Citrus Commission advertisement; " Because bomber crews must have "Victory Vitamin C", maybe your canned Florida Grapefruit Juice ... is over Nazi rooftops tonight!"
pg. 52
10" x 14"
Florida Citrus Commission advertisement reminding consumers of the military's priority for its juice products.
The drawing depicts a flight of American bombers bathed in searchlights over their targets.
Ewart Melbourne Brindle (1904 – 1995) was an Australian-American illustrator and painter. His work included posters for World War II war bonds, magazine illustrations and covers, and US postage stamps; he was particularly known for his illustrations of cars, and in 1971 published a book of portraits of Rolls-Royce Silver Ghosts. During World War II he created posters for war bonds, including "Warhawks are Killers!" (1943) and "85 Million Americans Hold War Bonds" (1945). For the US Post Office, he designed a 1971 set of stamps on Historic Preservation, 1972 postal cards for the Tourism Year of the Americas, the 1975 "World Peace through Law" stamp, and a 1982 postal card depicting the Academy of Music in Philadelphia.
https://en.wikipedia.org/wiki/Melbourne_Brindle
1943-05-10
Life (Chicago, Ill.)
Pacific Sheets advertisement; "Please, God .. bring him back to me safely...."
10" x 14", two color drawing
Pacific Sheets advertisement reminding consumers to do their part to support the war effort, in this case by purchasing sheets only when necessary and to preserve them as long a s possible. The picture depicts a woman in bed lying on the sheets praying or the safe return of her loved one.
1943-05-10
Life (Chicago, Ill.)
American Meat Institute advertisement; "Meat Ashore!"
10" x 14"
American Meat Institute public service advertisement reminding consumers of the military's priority for meat.
The picture depicts crates of food washing ashore in a warzone, a method purportedly used when harbor facilities were inadequate
John Ford Clymer (1907 - 1989) was an American painter and illustrator known for his work that captured nature and the American West.
Born in Ellensburg, Washington, Clymer first studied art through the Federal School correspondence course. He continued his study in Canada, where he spent eight years illustrating for Canadian magazines.
In 1932, he married his childhood sweetheart, and five years later, in the fall of 1937, John and Doris Clymer moved to Westport, Connecticut, where he established his career as an illustrator for American magazines, including Argosy, The Saturday Evening Post, Woman's Day and Field and Stream.
While in the Marine Corps, he illustrated for Leathernec Magazine and the Marine Corps Gazette. His work in advertising included paintings for White Horse Scotch Whisky, the Pennsylvania Railroad and the Chrysler Corporation.
1943-05-03
Life (Chicago, Ill.)
Magazine Publishers of America public service advertisement; "By His Deeds...Measure Yours"
10" x 14"
Public service advertisement urging total and active support of the war effort by the civilian population by directly tying such efforts to the life and death struggles of the military. The advertisement is striking in its use of religious imagery comparing the soldier's sacrifice to Christ's: it depicts a dead soldier whose head is wrapped in barbed wire, recalling Christ's crown of thorns, and a fence post in the shape of a cross.
Pg. 97
John Philip Falter (1910-1982) was an American artist best known for his many cover paintings for The Saturday Evening Post.
Falter received a major break with his first commission from Liberty Magazine Falter soon discovered that there was much more money to be made in advertising than in other fields of illustration. By 1938, he had acquired several advertising clients including Gulf Oil, Four Roses Whiskey, Arrow Shirts and Pall Mall cigarettes. Falter's work appeared in major national magazines.
In 1943, he enlisted in the Navy, where his talents were applied to the American war effort to spur on recruiting drives. Falter designed over 300 recruiting posters. One popular Falter poster dealt with the loose-lips-sink-ships theme. It showed a broad-shouldered Navy man with the caption, "If you tell where he's going, he may never get there." During this period, he also completed both a series of recruiting posters for the women's Navy, or WAVES, and a series depicting 12 Medal of Honor winners for Esquire.
Falter's first Saturday Evening Post cover, a portrait of the magazine's founder, Benjamin Franklin, is dated September 1, 1943. That cover began a 25-year relationship with the Post, during which Falter produced over 120 covers for the magazine until the editors changed its cover format from illustrations to photographs.https://en.wikipedia.org/wiki/John_Philip_Falter
1943-03-15
Life (Chicago, Ill.)
Hoover Vacuum Cleaner advertisement; "The V-Home...Is your home one?"
10" x 14"s
Hoover Vacuum Cleaner advertisement describing the characteristics of a "V-Home", whose residents are devoted to the war effort, through conservation of food and other materials, avoidance of unnecessary travel, and the purchase of war bonds.
Pg. 43
1943-03-15
Life (Chicago, Ill.)
1943-03-15
Beautyrest Matress advertisement; "The gentle art of relaxing in wartime"
10" x 14"
Beautyrest advertisement reminds civilians that the virtually all of the company's manufacturing capacity is devoted to wartime needs and offers suggestions for relaxing activities "so that you can do your best work on your wartime job."
Pg. 95
1943-03-08
Life (Chicago, Ill.)
Unites States Steel advertisement; "The gun that sprang from nowhere"
10" x 14"
This United States Steel advertisement describes the technological advancement that essentially doubled the gun barrel production capacity as well other technological breakthroughs.
The drawing puts the viewer in the gun sight of a U.S. marine rifleman.
Pg. 57
The artist is Ernest Hamlin Baker (1889-1975) was a self-taught illustrator who rose to extraordinary prominence in his field. In a 17-year tenure with Time, he illustrated more than 300 of the magazine's covers, including many for "Man of the Year" issues. He also produced 11 covers for Fortune and participated in several Works Progress Administration projects during the Great Depression.
http://www4.colgate.edu/scene/may2002/drawing/
http://artcontrarian.blogspot.com/2011/02/covering-famous-ernest-hamlin-baker.html
1943-03-01
Life (Chicago, Ill.)