Industry advertisement by the Council on Candy of the National Confectioners' Association; "The only thing that most soldiers and I have against candy is that we don't get enough of it."
10" x 14"
Industry advertisement describing the importance of candy to the military as an energy booster and morale builder. The advertisement is noteworthy for its use of Ernie Pyle, an acclaimed war correspondent, as a spokesman.
Pg. 89
1944-08-14
Life (Chicago, Ill.)
Florida Citrus Commission advertisement; " Because bomber crews must have "Victory Vitamin C", maybe your canned Florida Grapefruit Juice ... is over Nazi rooftops tonight!"
pg. 52
10" x 14"
Florida Citrus Commission advertisement reminding consumers of the military's priority for its juice products.
The drawing depicts a flight of American bombers bathed in searchlights over their targets.
Ewart Melbourne Brindle (1904 – 1995) was an Australian-American illustrator and painter. His work included posters for World War II war bonds, magazine illustrations and covers, and US postage stamps; he was particularly known for his illustrations of cars, and in 1971 published a book of portraits of Rolls-Royce Silver Ghosts. During World War II he created posters for war bonds, including "Warhawks are Killers!" (1943) and "85 Million Americans Hold War Bonds" (1945). For the US Post Office, he designed a 1971 set of stamps on Historic Preservation, 1972 postal cards for the Tourism Year of the Americas, the 1975 "World Peace through Law" stamp, and a 1982 postal card depicting the Academy of Music in Philadelphia.
https://en.wikipedia.org/wiki/Melbourne_Brindle
1943-05-10
Life (Chicago, Ill.)
American Meat Institute advertisement; "Meat Ashore!"
10" x 14"
American Meat Institute public service advertisement reminding consumers of the military's priority for meat.
The picture depicts crates of food washing ashore in a warzone, a method purportedly used when harbor facilities were inadequate
John Ford Clymer (1907 - 1989) was an American painter and illustrator known for his work that captured nature and the American West.
Born in Ellensburg, Washington, Clymer first studied art through the Federal School correspondence course. He continued his study in Canada, where he spent eight years illustrating for Canadian magazines.
In 1932, he married his childhood sweetheart, and five years later, in the fall of 1937, John and Doris Clymer moved to Westport, Connecticut, where he established his career as an illustrator for American magazines, including Argosy, The Saturday Evening Post, Woman's Day and Field and Stream.
While in the Marine Corps, he illustrated for Leathernec Magazine and the Marine Corps Gazette. His work in advertising included paintings for White Horse Scotch Whisky, the Pennsylvania Railroad and the Chrysler Corporation.
1943-05-03
Life (Chicago, Ill.)
Magazine Publishers of America public service advertisement; "By His Deeds...Measure Yours"
10" x 14"
Public service advertisement urging total and active support of the war effort by the civilian population by directly tying such efforts to the life and death struggles of the military. The advertisement is striking in its use of religious imagery comparing the soldier's sacrifice to Christ's: it depicts a dead soldier whose head is wrapped in barbed wire, recalling Christ's crown of thorns, and a fence post in the shape of a cross.
Pg. 97
John Philip Falter (1910-1982) was an American artist best known for his many cover paintings for The Saturday Evening Post.
Falter received a major break with his first commission from Liberty Magazine Falter soon discovered that there was much more money to be made in advertising than in other fields of illustration. By 1938, he had acquired several advertising clients including Gulf Oil, Four Roses Whiskey, Arrow Shirts and Pall Mall cigarettes. Falter's work appeared in major national magazines.
In 1943, he enlisted in the Navy, where his talents were applied to the American war effort to spur on recruiting drives. Falter designed over 300 recruiting posters. One popular Falter poster dealt with the loose-lips-sink-ships theme. It showed a broad-shouldered Navy man with the caption, "If you tell where he's going, he may never get there." During this period, he also completed both a series of recruiting posters for the women's Navy, or WAVES, and a series depicting 12 Medal of Honor winners for Esquire.
Falter's first Saturday Evening Post cover, a portrait of the magazine's founder, Benjamin Franklin, is dated September 1, 1943. That cover began a 25-year relationship with the Post, during which Falter produced over 120 covers for the magazine until the editors changed its cover format from illustrations to photographs.https://en.wikipedia.org/wiki/John_Philip_Falter
1943-03-15
Life (Chicago, Ill.)
American Gas Association advertisement; "Ladies, here's how you can help cook a tank!..."
10" x 14"
In a message aimed at homemakers, the American Gas Association explains the importance of natural gas in the war effort and urges women to use gas wisely.
Pg. 7
George Withers (1911-1959) - artist and illustrator from Witicha, Kansas. He graduated from Kansas University with a B.A. in Art. Withers attended the Art Students League in New York on an art scholarship and studied under the great anatomist George Bridgeman. His commercial career began in Philadelphia working with the advertising agency, N.W. Ayer &Company. He moved on to the work with several agencies in New York – McCann-Erickson, Young and Rubicam, Rahl & Co., Sutton and O’Brien. Withers illustrated stories for many artists including J.D. Salinger in The Saturday Evening Post, Robert Ruark in Colliers Magazine, and many others in Redbook Magazine, Field and Stream, Bluebook, Good Housekeeping, the New York Herald Tribune, Holiday Magazine, and Look. He did work for commercial and government accounts such as Arrow Shirts, Birdseye, Presto cake mix, Kolynos, Swan Soap, Smith Corona, Chase & Sanborn, Campbell’s Soups, Calverts, Bakers Chocolate, Ny Bell, Conoco, Citgo, Ford Motor Company, Schenleys, Hartford Insurance Company, US War Bonds, FTD Florists, Syracuse China, Pan Am, Weber and Heilbroner, and the War Advertising Council. As a war artist he served in the United Kingdom and at European Theater of Operations in Paris under General Eisenhower. His papers are at Old Dominion University in Norfolk, Virginia.
http://www.odu.edu/library
1943-02-15
Life (Chicago, Ill.)
Brewing Industry Foundation advertisement; "Morale is a lot of little things."
10" x 14" black and white drawing
Brewing Industry advertisement depicting a young man reading a letter from home. The text notes the importance of small things as morale builders and includes " a beverage of moderation after a hard day's work" as one of those things. The picture is somewhat unusual in that the young man is not obviously a soldier. He is shown reclining on a quilt covered bed with a cap and snowshoes on the wall behind him. Outside of the window is a steam shovel.
Pg 81
1942-10-26
Life (Chicago, Ill.)
Electric Companies under American Business Management advertisement (94 companies sponsored advertisement); "It's all yours - and no Jap or Nazi has anything like it!"
10" x 14"
The advertisement consists of a large map of the United States depicting the electric power grid, covered by a large "CENSORED" legend. The text credits the American political system of personal freedom for the building of the grid.
Pg. 61
1942-10-19
Life (Chicago, Ill.)
Cup and Container Institute advertisement; "There is no dishwasher in a Bomber's crew."
10" x 14"
Cup and Container Institute advertisement highlighting the war-time and public health advantages of paper cups and containers.
Pg. 65
1942-10-12
Life (Chicago, Ill.)
Air Transport Association advertisement; "The Caissons Go Flying Along."
10" x 14"; black and white drawing
The Air Transport Association represented twenty US airlines. This advertisement describes the importance of a huge fleet of airline-operated transport planes on military duty in the US and around the world, as well as their importance in linking Us industrial center with fast, efficient transportation.
Pg. 14
1942-11-02
Life (Chicago, Ill.)
U.S. Electric Companies advertisement; "Uncle Sam has far more POWER for War production, than all these three together!"
10" x 14"; Black and White
Caricatures of Hitler, Hirohito, and Mussolini; advertisement extols electric capacity of U.S. compared to Axis powers.
Pg. 10
1942-06-01
Life (Chicago, Ill.)